Scotts Valley, CA
BRG Sports is a leading designer, developer and marketer of sports equipment and accessories that enhance athletic performance and protection. The company’s brand portfolio includes Bell, Riddell, Giro and Blackburn – brands that set the standards for innovation and excellence.
BRG retained AAI to design their headquarters including a state-of-the-art Helmet Technology Center, The DOME, where BRG’s devotion to innovation is highly visible. The DOME is where designers and engineers develop prototype materials for impact absorption and put them through extreme testing procedures. An open environment was created to enhance creativity and collaboration for users to research and design new products. The palette is primarily black, white and gray with BRG’s products adding color throughout the space. The interior use of concrete floors, reclaimed redwood and industrial light fixtures, fit the location set in the wooded environment of Scott’s Valley.